Daylight
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West Elm branded to do list
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Design sprint
Fall 2025
Role: CMF, trend forecasting
About the brand
West Elm was founded in 2002 under William Sonoma. It is known for its contemporary furniture and houseware designs. They have a focus on sustainability and quality design that’s affordable. Their target consumer are millennials. A generation that values sustainability, nostalgia and minimalism with personality.
Materials
Steel (matte powder coat)
Acrylic
Wood
Leather
Terrazzo
Fabric
Current colors
Daylight
This to do list features strips of water soluble paper that you can tear off and dissolve once the task is complete.
Aligning to the brand
Future forward
Using current trends and West elm demographic to create a 2026 limited release
Harvest
Blush
Lilac
Ocean
Palettes
This new color has to be cohesive with the existing palette and not too similar to existing colors
Blush | Works well with other colors
Ocean | Too similar of a color
Harvest | Same family as desert rose
Lilac | Doesn’t fit the palette
The return of millennial pink
2026 trends predict the return of millennial pink. A more sophisticated take on the color is center stage in both home decor and fashion. This shade of pink is becoming a timeless classic for its versatility and restored sense of elevated nostalgia and comfort of the 2010s.
