Locale

A stud finder for the home

spring 2018 | 2 months

Problem

Stud finders are seen as tools that live in tool boxes and geared towards a male consumer.

Opportunity

To create a new market segment for stud finders as home goods and used by all.

An untapped market

The brief was to redesign this stud finder while keeping the components the same. Looking at the market, all stud finders have a similar boxy form and aren’t very ergonomic.

The new home owner

This stud finder is perfect for a young new home owner who is excited to decorate their new space. Their stud finder will be part of their daily life and designed so they don’t want it just shoved in a tool box.

How might we redesign a stud finder to be a home good?

curves | friendly | minimal | comfort | domestic | compact

Making sure the Components fit in the new housing

Friendly and inviting form

Comfortable in the hand

A friendly form

 But will it work?

 Cohesion and comfort

Making it

The new environment